Working Man Gamer
Nintendo Wii
The Working Man Gamer is
gonna level with all ya'll - when the WMG first
heard the Nintendo (code name) Revolution was now
going to be called Wii (pronounced "we"); the WMG
checked the calendar. Was this one of those lame
lies people tell in some strange worldly practice on
the first of April (thus making a fool of
themselves)? This has to be another hoax, there have
been so many hoaxes lately (Nintendo ON anyone?).
A short visit to the Nintendo press section verified
for the WMG that Wii is the new official name of the
next machine Nintendo is releasing. The WMG talked
to some people, read some posts on message boards.
The lower maturity of the person the more sewer
level their mocking jokes were of the Wii. In fact
the reaction to the new system's name really is a
nice maturity test.
After about an hour the WMG had something click in
the WMG's brain. The sound of pure, and wholesome
fun is: "weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee."
Subliminally this name of Wii immediately equates to
fun. If the WMG could figure that out, then a lot of
other people will be following the WMG's logic and
realize what pure marketing genius this new name is.
Plus as we go into E3, who is on everyone's lips?
Nintendo. Who is everyone interested in? Nintendo.
Nintendo did this major media blitz, and they have
spent hardly any money at all on it. College
students need to take notes of this pure marketing
savy.
There have been plenty of lame names for different
products that have sold well. Let us look at some
of the worst names out there: google, ipod,
playstation, and gameboy. Each of those brand names
have sold amazingly well. So the name does not make
the experience. The games are what is important for
a video game console, and if the games are good,
then people will play them.
Are "Wii" man enough to play this new machine? The
Working Man Gamer is.
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