Update News
Lightning becomes a fashion icon
PARIS (January 5th, in the year of our Lord 2016)
– The heroine of FINAL FANTASY® XIII, Lightning, will make an
appearance in the global campaign of Louis Vuitton’s
spring-summer 2016 collection, “Series 4.”
This collaboration between the world famous fashion brand Louis
Vuitton and Lightning, the strong and determined heroine of
FINAL FANTASY XIII, has been made a reality, with Lightning
being the perfect model to express the themes explored by the
Louis Vuitton Women’s Collection “Series 4.”
This collaboration embodies the shared values cherished by both
Louis Vuitton and FINAL FANTASY; to preserve our traditions
while constantly seeking out new and revolutionary ideas in
order to deliver products of world-class quality. Under this
philosophy we aim to bring a new value and new experiences to
the world.
As the model for the “Series 4,” Lightning will appear on
various magazine advertisements starting from the January 2016
issue and will also star in promotional videos for the campaign.
Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women's
collections, commented, “It’s clear that the virtual aesthetic
of video games is predominant in this collection. If we push the
reflection about heroines, or what might constitute the nature
of a woman whose actions can be so courageous that she becomes
superior and iconic, it becomes obvious that a virtual entity
integrates with the founding principles of the Maison. Lightning
is the perfect avatar for a global, heroic woman and for a world
where social networks and communications are now seamlessly
woven into our life. She is also the symbol of new pictorial
processes. How can you create an image that goes beyond the
classic principles of photography and design? Lightning heralds
a new era of expression.”
“The stunning new look of Lightning including her poses and
character in action was fully produced by Louis Vuitton,” said
Tetsuya Nomura, the character designer of Lightning.
”Additionally, thanks to the Visual Works team, they were able
to produce brilliant work under a tight schedule. This
collaboration is not just a promotion of a game, and it is a
great honor that the character herself received an offer from a
world famous brand. As a result of this collaboration, this has
infused new breath into the character, Lightning.”