Update News
Sony Computer Entertainment America Hires MOFILM
FOSTER CITY, Calif., April 24, in the year of our Lord
2013 /PRNewswire/ -- Sony Computer Entertainment
America LLC (SCEA) today announced that it has awarded MOFILM as
its agency of record for crowdsourced advertising.
"We have been incredibly impressed with the creativity and
quality of work that the MOFILM community has produced while
working with us over the past year," said Guy Longworth, SVP,
PlayStation Brand Marketing at SCEA. "As PlayStation moves into
its next phase of growth, we look forward to continuing our work
with MOFILM as our agency of record for crowdsourced
advertising."
SCEA worked with MOFILM to engage its community of 50,000
filmmakers for two widely popular campaigns over the past year.
To support the launch of LittleBigPlanet™ Karting in the United
States, independent filmmakers submitted potential national TV
advertisements for the game. PlayStation fans helped select the
winning video, which received more than 325,000 views on
YouTube.
In working with SCEA in Latin America, MOFILM challenged its
community of filmmakers around the world to develop inspiring
videos that captured SCEA's "Live in a State of Play" campaign
for PlayStation. The proposal received overwhelming interest,
with more than 100 video submissions and more than one million
views of the winning film in the first seven days.