Update News
Skylanders Figures Outsold all Other Action Figures in US and Europe
SKYLANDERS FIGURES OUTSOLD ALL OTHER ACTION-FIGURE PROPERTIES IN U.S. AND europe year-to-date in 2013¹
Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 20132
SANTA MONICA, Calif. – August 15, in the year of our
Lord 2013 – Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI),
announced today that SkylandersTM figures outsold all
action-figure properties in the U.S. and Europe year-to-date in
2013 -- and the Skylanders property outpaced all toy properties
overall in the U.K. year-to-date as of June 30, 2013.¹
As of July 31, 2013, the Skylanders franchise has generated
life-to-date more than $1.5 billion in worldwide retail sales²;
and year-to-date in 2013, in both North America and Europe,
Skylanders GiantsTM was the #1 best-selling console and
hand-held game overall in dollars.²
“We began something very special with Skylanders and the magic
of bringing toys to life through a video game,” said Eric
Hirshberg, CEO, Activision Publishing. “But it’s not just about
the game. We know the toys have to be just as creative and
imaginative as the kids that play with them, and that’s why
we’re so excited to bring even more innovations -- like dynamic
swapability -- to this genre when Skylanders SWAP Force™ comes
out in October.”
Skylanders Spyro’s AdventureTM and Skylanders Giants were
developed by Toys For Bob, and Skylanders SWAP Force is being
developed by Vicarious Visions. The games are rated Everyone 10+
by the ESRB.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
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SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS
SPYRO’S ADVENTURE, and ACTIVISION are trademarks of Activision
Publishing, Inc.
¹ According to The US NPD Group and Activision internal
estimates through June 2013
2 According to The US NPD
Group, GfK Media Control and Activision internal estimates,
including toys and accessory packs.