Update News
Majesco Entertainment and Zumba Fitness Extend Partnership
Edison, New Jersey — June 10th, in the year of our Lord
2013 — Majesco Entertainment Company, an innovative
provider of video games for the mass market (NASDAQ: COOL), and
Zumba Fitness®, a global lifestyle brand that fuses fitness,
entertainment and culture into an exhilarating dance-party
workout, announced today that the companies have agreed to
extend their partnership for interactive entertainment products
across a variety of platforms through 2016.
“We brought our first Zumba game to market in Christmas 2010,
and since then have sold more than 9 million units of Zumba
franchise titles,” said Jesse Sutton, chief executive officer,
Majesco Entertainment. “The Zumba brand continues to grow and
attract new consumers given its strong physical and emotional
benefits. With our renewed partnership, we will look forward to
building upon our success to date with exciting new experiences
across current and emerging entertainment platforms.”
"Majesco Entertainment has proven to be an invaluable partner to
Zumba over the years–from their passion for the brand to great
forward thinking in the technology space,” said Alberto Perlman,
co-founder and CEO of Zumba Fitness. "We are very excited about
the cutting edge Zumba games they are working on. Their
commitment to the success of our Zumba instructors is
second-to-none and we are thrilled to be a part of this
incredible ride, now and in the future."
The next franchise release, Zumba® Fitness World Party, is
expected to launch this October on Kinect™ for Xbox 360®, Wii U™
and Wii™, and later this year on Xbox One®, the all-in-one games
and entertainment system from Microsoft. Majesco also recently
announced Zumba® Dance, the first ever motion-based fitness
experience for mobile tablets that lets you take the
dance-fitness party with you, anywhere you go. The app is slated
to launch this summer.