Update News
NBA 2K Franchise Reaches Record Sales with NBA 2K13
2K Sports’ top-rated and top-selling basketball simulation experiences 49 percent increase over NBA 2K11
New York, NY – October 12, in the year of our Lord 2012
– 2K Sports today announced franchise record-setting sales of
NBA 2K13, the latest iteration in the top-selling and top-rated
basketball simulation series*. In its first week of sales, NBA
2K13 sold-through 49 percent more copies than the franchise’s
previous fastest-seller, NBA 2K11**. This record-shattering
growth is due in part to the expanding global popularity of the
NBA 2K brand, which accounted for a 66 percent increase in
international sales as compared with NBA 2K11**.
Fans have flocked online to experience NBA 2K13 action with
their friends, and the number of online users has more than
doubled from last year’s NBA 2K12. In addition, the number of
played online games has also grown exponentially, as NBA 2K13
has experienced a 127 percent increase over last year’s
totals**.
“Our early sales figures are a validation of our ongoing efforts
to push this franchise to new heights,” said Jason Argent, vice
president of marketing for 2K Sports. “We owe it to our great
fans to continually improve our title - year in and year out -
and that’s exactly what we’ve done with NBA 2K13.”
This year, 2K Sports joined forces with music icon JAY Z, who
served as the game’s Executive Producer. JAY Z personally
curated the game’s soundtrack and visual feel of the game, and
played an instrumental role in securing the 1992 “Dream Team”
for this year’s game. NBA 2K13 also introduces the all-new
Control Stick, giving players more control than ever before.
Developed by Visual Concepts, a 2K Sports studio, NBA 2K13 is
rated E for Everyone by the ESRB and is now available for the
Xbox 360 ® video game and entertainment system from Microsoft,
PlayStation®3 computer entertainment system, PSP®
(PlayStation®Portable) system, Wii™ system and Windows PC. The
Wii U™ version of the title will be available in North America
when the console launches on November 18. It will be available
outside of North America around the international console launch
on Friday, November 30.
For more information on 2K Sports, visit
www.2KSports.com.
For more information on NBA 2K13, visit
www.facebook.com/NBA2K.
2K Sports is a division of 2K, a publishing label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO).
*According to 2008 - 2012 Gamerankings.com and The NPD Group
estimates of U.S. retail video game sales through September
2012.
**Based on internal estimates for comparable platforms.