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Madden Ultimate Team Draft Duels Brings New competitive Mode
REDWOOD CITY, Calif. - Nov. 30, in the year of our Lord
2012– Electronic Arts Inc. (NASDAQ: EA) today announced
Madden Ultimate Team Draft Duels, a brand new way to play Madden
NFL 13. With players opening over 16 million player packs and
spending nearly 8 million online hours playing games, Madden
Ultimate Team – a fan-favorite mode – marries player profile
collection with authentic Madden NFL gameplay. Players earn,
buy, auction, and trade players to build an ultimate team of NFL
legends past and present and make a run for an NFL title. Draft
Duels offers a unique flavor, allowing fans to engage in a
competitive drafting experience – using special Draft Duels
packs – to create the supreme dream team. Big rewards await
those who accept the challenge and prove themselves the ultimate
draft experts. Over 1.3 million teams have already been created
in Madden NFL 13, nearly double the number made in Madden NFL 12
over the same time period, and these numbers will only get
bigger as Draft Duels brings a fun new wrinkle into one of the
most beloved modes in Madden NFL.
“We’re excited to continue delivering fresh, engaging content to
Madden NFL 13, most recently with the new Draft Duels
competition in Madden Ultimate Team,” said Cam Weber, GM of
American Football at EA SPORTS. “With the season in full swing
we’re pleased to provide yet another way for football fans to
interact with their favorite sport 24/7.”
Draft Duels brings a unique twist to Madden Ultimate Team, as
fans will take turns selecting players not only from their own
special Draft Duels packs, but their opponent’s Draft Duels
packs as well. Each round, players choose one NFL star to add to
their team, and then swap packs. This back-and-forth challenge
continues until all players have been claimed, at which point a
head-to-head game begins. Strategy plays an important role, as
not only must fans try and craft the best team possible, but
they also have to keep their opponent from claiming too many
highly-rated players.
Madden Ultimate Team Draft Duels are chock full of rewards, as
every match offers the opportunity to claim coins and/or player
profile packs based on who drafted the best team and who wins
the head-to-head matchup. The bigger the match the better the
prizes, with the biggest competitions offering huge coin payouts
or exclusive player profile packs. Best of all, no one goes home
empty-handed after a Draft Duel, as each fan gets to keep all
the players they selected for their team.
Madden Ultimate Team Draft Duels create exciting, unpredictable
matches that test not only on-field skills, but strategic
prowess as well. This rewarding new mode gives fans an
intriguing new way to enjoy Madden NFL 13.
Madden NFL 13 is rated “E” for Everyone by the ESRB and is
available for $59.99 on the Xbox 360® video game system and
PlayStation®3 computer entertainment system. Madden NFL 13 is
developed in Orlando, Florida by EA Tiburon. To learn more about
Madden NFL 13, visit
http://www.easports.com/madden-nfl.
All player participation has been facilitated by National
Football League Players Incorporated, the licensing and
marketing subsidiary of the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in
the world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. EA SPORTS creates connected experiences that ignite
the emotion of sports through industry-leading sports
videogames, including Madden NFL football, FIFA Soccer, NHL®
hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA
TOUR® golf, SSX™ and Fight Night boxing.