Update News
Halfbrick Reveals Slate of Fruit Ninja Licensed Products
BRISBANE, Australia - Feb. 22, in the year of our Lord
2012 - Acclaimed mobile developer, Halfbrick, today
announced that it has partnered with some of the world's leading
consumer products companies including Mattel, Jazwares, Basic
Fun and Nanco to bring Fruit Ninja licensed products to fans
worldwide.
With more than 130 million downloads and named one of Time
magazine's "50 Best iPhone Apps of 2011," Fruit Ninja lets
players slash and splatter fruit with ninja-like precision by
flicking a finger across the touchscreen to increase their
scores and ascend leaderboards. Players can slice and swipe
their way through the various game modes -- Classic, Zen and
Arcade -- to become the ultimate Fruit Ninja.
The Fruit Ninja licensee partners include:
TOYS
Basic Fun: Handheld electronic devices and key chains
Jazwares, Inc: Plush, figures and electronics
Mattel: Card and Board Games
Nanco-Nancy Sales Inc: Amusement plush and novelty toys
APPAREL
Bioworld Merchandising: Headwear, Bags, & Accessories
Hybrid: Apparel
MjC: Sleepwear, loungewear and underwear
MISCELLANEOUS PRODUCTS
Coveroo: Phone cases
Calendar Holdings: 2013 Calendars
Healthy Food Brands: Fruit snacks and gummies
SmileMakers: Stickers
Trends International: Posters
"Fruit Ninja continues to be one of the most popular apps in the
world, with a nearly 2-year run on the Top 10 Paid App lists
worldwide. Working with partners to create Fruit Ninja products
has always been part of our long-term plan, but we have been
very selective, both in choosing our partners and in approving
their products. The end result is a strong coordinated product
line-up that will start hitting shelves this week and later this
and next year," said Shainiel Deo, Halfbrick's CEO. "For the
first time, we're creating characters and personalities around
the fruit that players slice through. I'm confident that the
Fruit Ninja community will love these products."
Fruit Ninja is available for download through the iTunes App
Store for $0.99. Fruit Ninja HD for iPad is available for $2.99.
The game is also available for $1.26 on the Android Market.
Always expanding for its growing fan base, the Fruit Ninja
franchise recently spawned three new versions on different
platforms -- Fruit Ninja Kinect on Xbox LIVE® Arcade (XBLA) for
the Xbox 360® video game and entertainment system, Fruit Ninja:
Puss in Boots for all iOS devices and Fruit Ninja Frenzy on
Facebook. Fruit Ninja Kinect won "Casual Game of the Year" from
the 15th Annual Interactive Achievement Awards and was one of
the top 10 top-selling XBLA games of 2011. Still in beta, Fruit
Ninja Frenzy has logged over one million users. Halfbrick
continues to support Fruit Ninja with content updates, including
10 free updates last year.
To download Fruit Ninja directly via the iTunes page, visit:
http://itunes.apple.com/us/app/fruit-ninja/id362949845?mt=8.
