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Disney Launches Wheres My Water Merchandise Line
Disney Launches Wheres My Water Merchandise Line
Burbank, Calif. – MAY 21, in the year of our Lord 2011
– Disney Mobile and Disney Consumer Products (DCP) today
announced the first line of merchandise based on Disney’s hit
mobile game, “Where’s My Water?”. The new line extends the story
of Swampy the Alligator, Disney’s first original character for
mobile, and includes an impressive line-up of licensees and
retailers including, Hasbro, Inc., JAKKS Pacific/CDI, and
Toys“R”Us. The “Where’s My Water?” merchandise line also
features Cranky, Swampy's reluctant friend and the alpha-male of
the group, and Allie, the female alligator who humors Swampy's
attempts to bring human culture to alligators.
Designed to resonate with fans of the popular game, the first
wave of “Where’s My Water?” product will be available at mass
retailers nationwide in June, with select items available now at
Disney Store locations and
www.DisneyStore.com. The line features: plush and novelty
toys, consumer electronics accessories, and apparel and
accessories. The second wave of product coming this fall will
expand to include a face-to-face game, consumer electronics,
stationery, home accessories, and Halloween costumes.
“’Where’s My Water?’ has quickly become one of the most popular
titles in mobile gaming history, making Swampy one of the most
beloved characters ever born from a mobile franchise,” said
Disney Mobile Bart Decrem, senior vice president and general
manager, Disney Mobile. “Launching a line of Disney merchandise
just seven months after hitting the App Store is a testament to
the cultural relevance Swampy and his friends have already
achieved.”
“The ‘Where’s My Water?’ product launch continues Disney’s
tradition of developing innovative and story-driven products
that enhance consumers’ love for Disney characters and
storytelling,” said JD Edwards, vice president of Media Networks
and Games Licensing for Disney Consumer Products. “The new line
expands the ‘Where’s My Water?’ experience by giving fans a way
to deepen their relationship with Swampy and his friends outside
the virtual realm of the game.”
Since launching in September of 2011, “Where’s My Water?” has
reached the No. 1 spot on the App Store in 80 different
countries and most recently, Apple announced that “Where’s My
Water? Free” made App Store history as the 25 billionth app
downloaded. The game also launched on Android platforms for
Google Play and the Amazon Appstore where it has enjoyed similar
success. Later this year, Swampy will make his debut online in a
12 episode web series called, “Where’s My Water?, the Adventures
of Swampy.”
To download “Where’s My Water?” for the iPhone, iPod touch or
iPad, please visit:
http://bit.ly/nMukZa
To download “Where’s My Water” Android App from Google Play,
please visit:
http://bit.ly/J5h8yu
To download “Where’s My Water?” from the Amazon App Store,
please visit:
http://amzn.to/JAKdyH