Types of ads for mobile-game apps
Today, there are various different types of ads available to monetise games apps on mobile devices. These can be highly effective if you choose the right format, and, what’s more, they’re actually very well accepted by users, who have become accustomed to these in a very positive way. Below, we’ll analyse different types of ads for mobile-games apps, and note some of their characteristics.
Ads for mobile-game apps
Games played on smartphones present various possibilities when it comes to presenting ads, as these are platforms that offer various visual, sound and video-format options.
Videos
Mobile-video ads development is currently on the rise, as the video format works particularly well on these platforms. Ads displayed in this way offer greater conversion rates and more interaction from users who are increasingly interested in audiovisual content in all its forms. These are less easily ignored and force users to pay greater attention to the specific content the brand hopes to convey.
Rewarded videos
This type of video ad for mobile-games apps is one of the most positively received today, as well as one of the best marketing strategies. This format works by allowing users to watch an advertisement video in exchange for a reward in the game, and as such are closely integrated within the actions carried out by users themselves. For example, these can be used when a player runs out of lives and has the option to earn more by watching a sponsored video.
Banners
Banners are the most traditional format when it comes to adding ads to mobile-games apps – as well as websites and all kinds of digital tools. This system features a fixed pop-up on the upper or lower part of the app, offering the information the brand wishes the convey. Often, they attract attention through their conspicuous presence, and may increase this if users have to search for the option to close them, which will also encourage certain users to take note of their contents.
Augmented-reality ads
This type of ad is the most innovative and can be integrated within augmented-reality games apps, allowing brands to create a greater user experience. These can only be seen with special 3D glasses, and normally appear as a small pause within the game, changing the tone and colour to place the player within a completely different reality. If used creatively and intelligently, these can be very attractive.
Inter-site ads
This is a more invasive type of ad for mobile-games apps, as it occupies the entire screen when it appears. The advantage of this is that it captures the users full attention at that time, as they are very difficult to ignore. The downside is that it can be somewhat annoying and is not integrated within the experience, consequently offering less results in some cases.