News
Hot Wheels Debuts World's Best Driver Video Game
Players Join the Action in Super-Charged Challenges with Unstoppable Speed, Outrageous Stunts and Record-Setting Jumps
Burbank, Calif., August 13, in the year of our Lord 2013
– Warner Bros. Interactive Entertainment has entered into an
agreement with Mattel, Inc. for the global distribution, sales
and trade marketing of the upcoming video game, Hot Wheels
World’s Best Driver launching on September 17 in North America
for the Xbox 360® games and entertainment system from Microsoft
and PlayStation®3 computer entertainment system, Wii U™ system,
Nintendo 3DS™ hand-held system and PC.
In Hot Wheels World’s Best Driver, players join the ranks of
Team Hot Wheels™ and compete in dozens of unique, fast-paced,
replayable challenges highlighting the driving styles of the
different teams – the record-breaking speed of the Green Team,
the show-stopping stunts of the Red Team, the super-tight
precision with the best technology of the Blue Team or
record-breaking jumps of the Yellow Team. Featuring 24
outrageous and iconic Hot Wheels vehicles and set in four
under-the-radar test facilities around the world, the game
pushes players to their limits to see if they have what it takes
to become Hot Wheels World’s Best Driver.
Team Hot Wheels are the most fearless and skillful drivers in
the world. Hand-picked for their incredible automotive
abilities, Team Hot Wheels are recruited to test the most
advanced vehicles and attempt the most challenging stunts at a
mysterious location known as the Hot Wheels Test Facility.
“Mattel has created some of the biggest and most beloved toy
brands in the world, and we are thrilled to work with them on
Hot Wheels World’s Best Driver,” said Kevin Kebodeaux, Senior
Vice President, Sales and Operations, Americas, Warner Bros.
Interactive Entertainment. “Utilizing our extensive worldwide
distribution capabilities, we are looking forward to launching
this Hot Wheels game, as it complements our approach to offer
consumers a wide range of quality games.”
“Warner Bros. Interactive Entertainment is a market leader in
video game publishing and a highly capable partner,” said Simon
Waldron, Vice President Marketing, Hot Wheels Mattel. “Working
together, we look forward to bringing Hot Wheels World’s Best
Driver to gamers worldwide.”
Mattel is also bringing the Hot Wheels brand to life with a
real-life crew of stunt drivers taking stunt-driving to the next
level with never-before-seen, gravity-defying stunts in
life-size Hot Wheels cars. Team Hot Wheels has already set three
world records in 18 months. Hot Wheels World’s Best Driver
extends the Team Hot Wheels experience to fans of all ages
through engaging storylines that put them in the driver seat of
their favorite vehicles. This year Mattel continues to bring Hot
Wheels to life with exciting new content including a 22-minute
World’s Best Driver movie.
Hot Wheels: World’s Best Driver is being developed by Firebrand
Games, a seasoned developer that has worked on some of the
industry’s biggest racing and driving franchises.
The valued price game will be available on Xbox 360, PlayStation
3 system and Wii U for a S.R.P. of $39.99 and on Nintendo 3DS
and Windows® PC for a S.R.P. of $29.99.