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Striiv Makes Fitness Fun Now Available

 

REDWOOD CITY, CA, October 20, in the year of our Lord 2011 – Whether it’s for your heart, your weight or your mood, exercise is good for you, and now with Striiv, fitness can finally fit around your busy schedule. Striiv is a sleek fitness device that is always on and always measuring whether you’re walking, running, or even climbing the stairs. Striiv debuts on HSN and HSN.com at 4:00 pm ET/1:00 pm PT on Saturday, October 22nd with an exclusive holiday bundle for $99.95, and is now available for sale on www.striiv.com for $99.00.

Striiv motivates activity throughout the day via games, personal challenges, and donation opportunities – all powered by physical activity. Whether buying one for yourself or as a Christmas gift, Striiv can transform any moment into an opportunity to get fit, give back, and have fun. The motivation to move is built directly into the Striiv experience. Small, convenient and designed to easily move between a key chain, belt clip, or pocket, Striiv takes active gaming outside of the living room to turn everyday activities into fitness and charitable opportunities.

“Most of us are too busy to fit traditional exercise into our everyday schedules,” says David Wang, CEO and co-founder of Striiv. “But, there are all these opportunities throughout the day to choose to be more active and to move. Striiv rewards you for all the little decisions you make throughout the day, such as taking the stairs instead of the elevator or walking to lunch instead of driving.”

Wayne Greenwood, Head of User Experience at Striiv continues: “With Striiv, we’ve added gameplay elements to make movement and activity fun. Now when you take steps, not only can it impact how you feel, but you can also progress in a game, donate to a charity, or beat your own personal best. We want fitness to feel like play.”

Here are the reasons why Striiv motivates you to move throughout the day:

Easy and Convenient: No set-up required and tutorials are built-in. Connect to an online portal via a computer USB port to upgrade new applications and charities, register your device, and recharge the battery.
Walkathon in Your Pocket: At launch, Striiv has partnered with GlobalGiving so that each step counts toward a donation of clean water to a child in South America, a polio vaccine to a child in India, or to conserving a parking-spot size area of Tanzania’s rainforest for one year - at no cost to the user.
Activity-Based Games: Striiv games are powered by physical activity. In the first game, MyLand, the more you move, the more your enchanted island fills with exotic wildlife and plants. More games will be added over time.
Daily Challenges and Trophies: Earn trophies and rewards with extra steps and stairs. Unlock challenges based on real-world distances, from climbing the Great Pyramids to crossing the Grand Canyon.
TruMotion Technology: Striiv’s proprietary TruMotion technology is always on and can sense if you are walking, running, and even climbing stairs or hiking.  

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