News
SEGA of America and ASA Entertainment Partner for Sonic Generations Skate Event
San Francisco, CA & Culver City, CA – October 11, in the
year of our Lord 2011 – In celebration of Sonic the
Hedgehog’s 20th Anniversary and his upcoming videogame, Sonic
Generations™, Sega® of America, Inc. and leading action sports
event producer, ASA Entertainment, are thrilled to announce
their partnership in creating a historic event — Sonic
Generations of Skate — featuring three generations of
professional skaters competing throughout the Sonic-themed day.
On Saturday, October 22, Sonic and skateboarding fans will
descend on Venice Beach, California (on the basketball courts
near Muscle Beach), the iconic location where performance
skateboarding planted it roots. Viewers at home will also be
able to catch all the action on FOX Sports Network on Friday,
November 25th.
This unique one-day skateboarding competition incorporates
Sonic’s celebrated qualities of speed, adventure and fun. Twelve
of skateboarding’s most elite athletes, including Andy
Macdonald, Lincoln Ueda, Pierre Luc Gagnon, Steve Caballero and
Tony Hawk will compete for a cash prize in multiple half-pipe
events. Videogame fans will have the opportunity to preview
Sonic’s upcoming game, Sonic Generations, more than one week
before its official launch, for free! Consumers will have the
opportunity to pre-register online at
http://www.sega.com/skatereg for clinics with professional
skaters and free skate sessions on a 4,500 sq ft street course!
“This format, inclusive of all generations, promises to be
exciting, above all, fun and will give both dad and mini shred
something to cheer for,” said Andy Macdonald, veteran pro skater
who’s one of just four skaters who have competed at every X
Games, with 21 X-Games medals under his belt.
“We’re excited to be a part of this event and enjoy
gravity-defying tricks from three generations of the top skaters
in the U.S. in celebration of Sonic’s 20th anniversary,” said
Marcella Churchill, Director of Marketing at SEGA of America.
“Many of these skaters have grown up with Sonic and we are
ecstatic to launch Sonic Generations at the birthplace of
performance skateboarding with an event that honors the historic
legacy of both Sonic the Hedgehog and the sport itself.”
“ASA is always trying to develop events with unique formats and
fresh concepts that bring something new to the table— both for
the skaters and the crowd,” said Rick Bratman, CEO of ASA
Entertainment. “SEGA really understood that mentality and is a
tremendous partner for this event. They have such a great
history of setting trends in their own industry, as proven by
Sonic the Hedgehog reaching his 20th anniversary this year.”
To wrap up Sonic’s 20th Anniversary, SEGA’s highly anticipated
new title, Sonic Generations, will be released this holiday
season. The game features Sonic the Hedgehog playable as both
the much loved classic 1991 character and the modern day video
game hero he has become. In this exciting new fast paced
adventure set across three defining eras from 20 years of Sonic
the Hedgehog, you can now speed through some of the most iconic
environments, playing as Classic Sonic and as Modern Sonic in
all new, stunning re-imagined levels. Sonic Generations will be
available November 1, 2011 for the PlayStation®3 computer
entertainment system, the Xbox 360® video game and entertainment
system from Microsoft and this winter for Nintendo 3DS™.
“Sonic Generations of Skate” airs nationwide on FOX Sports
Network on Friday, November 25th. Check your local listings for
specific air times.
For more information about Sonic Generations of Skate, please
visit
www.sega.com/sonicgenerationsofskate
For more information about SEGA or Sonic Generations, please
visit www.sega.com.