News
Mindshapes Plants Jack and the Beanstalk for iOS
LONDON & SAN FRANCISCO - July 27, in the year of our
Lord 2011 -- Mindshapes presents a new standard in
interactive educational apps, designed around academic
principles, that will keep kids fascinated and draw them back to
read more. Jack and the Beanstalk by Mindshapes is the first of
a new range of products from the company designed for the iPad®
that unleashes its potential to become an educational toy. Each
page of the app is highly immersive, with tasks that they can
complete to progress the story, including:
· Swiping and tapping the cloud to generate rain in order to see
the beanstalk grow
· Gathering the plates and loading the dishwasher to create
bubbles
The classic fairy tale is re-interpreted through beautifully
crafted animation, injected with cheeky humor, produced by
Mindshapes' award-winning design and animation team. The
challenges and interactions have been overseen by Mindshapes'
educational consultants to develop a range of skills through
play:
· Developing fine motor skills: Children can use the
accelerometer to control the flight of Jack up and down the
beanstalk
· Language development: The app gives parents the option to
select either 'Read by Myself' or 'Read to Me,' highlighting the
words being read to help the emerging reader
· Understanding basic physics: Children play with the magic
beans and bounce them around the screen, colliding and falling
in accordance with Newtonian laws
"We found that while parents are excited by the opportunity that
iPads offer to distract their kids, they are rightly concerned
that the content should deliver a genuine learning experience,"
commented Jinhee Ahn Kim, director of product development.
"Mindshapes wants to give kids fun, packaged around a solid
educational core."
"We set out to use beautiful design, captivating animation and
engaging interactivity to create a story built into an app,"
added Federico Selmi, creative director. "Kids will want to keep
coming back to Jack and the Beanstalk by Mindshapes, and will
improve their skills upon every visit."
Jack and the Beanstalk by Mindshapes is available on the App
Store for $2.99.
A colorful trailer for the app can be viewed on
YouTube.